Problem statement alpen bank is on a mission to launch credit card services in the romanian market it faces the following challenges: eventhough romania has seen high growth in its economy, there is a low market adoption of credit cards with only ab. When students have the english-language pdf of this brief case in a coursepack, they will also have the option to purchase an audio version in 2006, the country manager for alpen bank in romania, gregory carle, considers whether to recommend the launch of a credit card business. Alpen bank executive summary [type the author name] gregory carle, the romanian country manager for alpen bank, must decide whether or not the bank should launch a credit card program in romania.
11/6/12 case analy sis f or alpen bank case analysis: alpen bank the main issue that alpen bank is facing is whether or not they should launch the credit card business in the romania market and which group of target audience they should select while applying the launching strategy. Alpen bank case analysis students: michelle butler, zack smith, & jim keck date: sept 23 instructor: dr craig shoemaker course: mgmt marketing executive summary alpen bank was considering the endless possibilities of launching the credit card business in romania gregory carle was given the task of possibly implementing this new 1. Alpen bank will focus on attracting new members of the affluent segment of the population •increase the lifetime value of each customer, by further expansion of the financial services offered •increase credit card utilization by informing clientele of benefits associated with credit card purchases, along with temporary potential.
Memorandum subject: alpen bank case analysis the final objective of this analysis is help gregory carle determine if he should recommend that alpen bank launch a credit card in the romania market. Case analysis alpen bank: launching the credit card in romania case overview: in this case alpen bank’s country manager carle has to make a crucial decision whether or not they should go for the credit card business in romania. Alpen baruch bank’s website: wwwalpenbaruchcom protection of online banking system (login protection) we will follow and handle the case • if our bank reveals any abnormal transactions in the account, we will inform customers by different ways such as email or sms. Open document below is a free excerpt of case study on alpen bank from anti essays, your source for free research papers, essays, and term paper examples.
Alpen bank launching credit card in romania harvard case study solution and analysis of harvard business case studies solutions – assignment helpin most courses studied at harvard business schools, students are provided with a case study majo. View essay - alpen bank case from mktg 4840 at university of utah. Citation: rangan, v kasturi, and sunru yong alpen bank: launching the credit card in romania (brief case) harvard business school teaching note 104-563, may 2010. As alpen bank’s country manager for romania, gregory carle was contemplating a credit card launch in romania market, which he would pursue if he could be confident that it would add 5 million euro in annual profit to the consumer bank segment within two years alpen bank had developed a reputation.
In the year 2006, the nation supervisor for alpen bank in romania, gregory carle, thinks about whether to advise the launch of a charge card company due to the fact that of bad financial conditions in romania, the company declined the concept a number of years previously. Alpen bank: launching the credit card in romania (brief case) is a harvard business (hbr) case study on sales & marketing , fern fort university provides hbr case study assignment help for just $11 our case solution is based on case study method expertise & our global insights. The bank was officially granted an international banking license to operate international banking business in september, 2014 in line with prudent banking practice, the bank aims to become a leading private bank in asia and europe.
Case solution alpen bank is planning to launch credit cards to target market of romania, but before they move ahead with this plan, they need to analyze their steps to get hold of better results. 18593 alpen bank: launching the credit card in romania harvard business case 4559 this paper is a berkeley research case analysis and case solution to a harvard business school marketing case study by vk rangan and s yong on a romania-based alpen bank. Winner of the 2014 case centre award in the category of 'economics, politics and business environment' in 2006, the country manager for alpen bank in romania, gregory carle, considers whether to recommend the launch of a credit card business.
When students have the english-language pdf of this brief case in a coursepack, they will also have the option to purchase an audio versionin 2006, the country manager for alpen bank in romania. In 2006, the country manager for alpen bank in romania, gregory carle, considers whether to recommend the launch of a credit card business the firm rejected the idea several years earlier because of poor economic conditions in romania. Analysis: opportunity: considering the economic and market conditions as explained in the case, alpen bank should launch a credit card it seems that alpen bank has an opportunity as economic environment in romania had changed from 2006 after it joined european union. Therefore, it is recommended that alpen bank can launch the credit card business to the romania market, alpen should position its card on both affluent and middle-class customers, and when doing the customer acquisition, alpen should use all five avenues as described in the case to marketing the credit card.